Resources Library by ANA

Developing second generation mobile research techniques

A unique mobile research platform that creates flexible and engaging research applications via a toolkit of real-time question and feedback tools is introduced in this presentation. The ultimate mobile research objective is to develop a method that...

Catalogue: Congress 2011: Impact

Authors: A. J. Johnson, Rolfe Swinton

Company: Ipsos MRBI

September 18, 2011

Headroom VS. heartroom

This paper details how by overlaying research insight on to targeting models, businesses can enhance their customer acquisition and retention strategies. Examples show how insight has enabled not only a more accurate pinpointing of customer...

Catalogue: Insights 2011: A New World Order In Shopper Marketing

Authors: Debra Walmsley, Stephen Barr

Company: Leapfrog Research and Planning Ltd

March 1, 2011

Designing innovation

The response to online surveys are facing tough competition from online games, social networking sites, micro bloging sites etc, forcing the market research fraternity to think of innovative ways to engage with the respondent. Of the activities done...

Catalogue: Innovate 2010: Innovation Detonation

Authors: Gayathri Swahar, Janardhan Swahar

Company: Nielsen

November 16, 2010

Customer-driven innovation through online communities

Learnings about recruiting, engaging and driving innovation with multinational online communities of consumers who are both creative problem-solvers and representative of GSK's target markets are shared in this presentation. From 2005 through the...

Catalogue: Innovate 2010: Innovation Detonation

Authors: Julie Wittes Schlack, Andrea Harkins

Companies: Communispace Corporation, GSK

November 16, 2010

A long engagement

Over 40 years ago Bass and Parsons declared that measuring the impact of advertising on sales is the most difficult and controversial problem in marketing. While still a challenge today, measurement of the effect of advertising has progressed....

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Author: Jennifer Taylor

October 21, 2010

Seeing is believing

The advanced technology of Eye Tracking is used to understand one of the most antecedent marketing options, advertising in Out-of-Home media. The subtlety and misattribution of traditional survey responses to Out-of-Home is by-passed with Eye...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Authors: Cassandra Thomas-Smith, Greg Barnett

October 21, 2010

Looking for the fire not the smoke

Maybe the biggest 'buzz' in marketing currently is buzz itself. While advances in social media have made it the hot topic, why do some marketing ideas ignite and spread whilst others fizzle out? Contagious ideas stand out because they produce a...

Catalogue: Congress 2010: The Changing Face Of Market Research

Author: David Penn

Company: Conquest

September 15, 2010

3 screen measurement: Soccer World Cup 2010

The paper illustrates the use of a new research approach to measure the effects of the 2010 FIFA World Cup via three multi-media screens; TV, internet and mobile devices. It will illustrate the benefits gained through the convergence of multiple...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Sean Conry, Karen Benezra, Samantha Singh

Companies: Nielsen, Forsta

September 15, 2010

Using online bulletin boards to develop high-value corporate strategy

Insights generated from interviews with hard to pin down stakeholders (ex. C-suite executives from customers in the B2B arena) can provide a benefit for planning corporate strategy. Online bulletin boards provide a powerful and flexible way to...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Michael Feehan, Penny Mesure, Orla McGouran

Company: Philips International

September 15, 2010